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‘Dragon’ Deal Signals Evolution Of Entertainment Merchandising At Wal-Mart
Entertainment merchandising continues to evolve at Wal-Mart, with the retailer having struck an exclusive deal with DreamWorks Animation for toys, apparel, and other licensed products based on the...
View ArticleSamsung Nets Blu-ray 3D Exclusive On DreamWorks’ ‘Dragon’
Announcing a new slate of 3D electronics today, Samsung Electronics said that it would be the exclusive distributor this fall of the 3D Blu-ray version of DreamWorks Animaton’s “How To Train Your...
View ArticleEntertainment Merchandising: Walmart Stores Promote Universal’s ‘Hop’
In a tie-in deal between Walmart and Universal Pictures, some 3,000 Walmart stores are marketing 100 exclusive licensed products based on the studio’s Easter Bunny-themed film, “Hop.” While the retail...
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